Web Site Promotion
Site Evaluation | About
Search Engines | Pricing
Search Engines account for over 80% of the traffic to a typical web
site. This means for most sites, high search engine placement means
more targeted traffic and more business. SEWA will get your site well
positioned on search engines and keep you there.
Let us do a FREE evaluation
of your site (a $170 value). We will look at how well your site
is configured for site placement and will prepare a report of how your
site ranks on the most important search engines and directories.
What can SEWA do for your site?
of site pages for search engine placement,
of a site to search engines and directories,
- Setup and
monitoring of pay-per-click programs such as Google Adwords and
Yahoo's Sponsored Search and Search Submit Express,
- Increase link
popularity (backward links) for your site,
reporting and resubmission to search engines.
This will get you numerous top 10 placements on the big search engines.
Details of these tasks are given below. More general search engine information
is here. If
you are in the Seattle area, we are happy to visit you to discuss your
1. Optimization of Pages for Search
The site is analyzed to determine if it contains any hindrances to
search engine placement. These can be the use of dynamically driven
pages, using of graphics instead of text, use of HTML frames tags, complicated
or incomplete navigation structure and others. These problems must be
removed or remedies must be put in place before the site can rank well.
We will work with the site representative to develop keywords, descriptive
text, and revised titles for each of the site pages. Each page offers
a separate opportunity to be listed by a search engine for a given set
of keywords. Each page should have keywords tailored to the content
of the page and how you expect potential customers to be searching for
your services and products. There are additional recommendations that
we will make that will help search engines rate the site well. We will
create code which will be added to your site in any of three ways:
- Upload revised pages to your web site directly.
- Add the code directly to your pages and forward the edited pages
on to you to upload.
- Provide the code to you with instructions on how to add it to your
2. Promotion to Search Engines
We initially will run a search of the position of the site on the important
search engines for the important keyword pairs or triplets for the site.
This will show us the rating position from 1 to 50 (or more) for each
of the keyword sets. It will serve as a starting point and will tell
us where to focus the promotional work. (What is the difference between
a search engine and a directory? See
Automated submission methods should not be used for the important search
engines and directories. Too much is left to chance; submission failures
are common. Additionally, some important engines do not accept automatic
submissions. We manually submit to the eight (or so) most important
engines and directories. In this way we can assure the submittal is
received by the search engine or directory. We then use software to
submit to an additional 250+ less important search engines and directories.
Some search engines and directories charge for listing or expediting
a listing for a site. This method is now used by only a few of the major
search engines or directories. Yahoo Directory is one of these, at a
price of $300/year. However, a listing in this directory is not cost
effective for all sites.
3. Pay-Per-Click Programs: Google
Adwords and Yahoo
A pay-per-click program is an online payment method where a search
engine charges you each time a searcher clicks on a link to your site.
The link to your site is typically a small ad placed on the search results
There are two major reasons for using pay-per-click programs:
- For new sites, they are a way to be well listed on major search
engines and generate traffic to the site in days instead of months.
Over time, as the site's rankings for its important keyword phrases
increase "organically" (without payment), the pay-per-click
program should be adjusted.
- For keyword phrases that are highly competitive, pay-per-click
is a way to get traffic your site. It is a way of jumping to the
head of the line (or on the first page) for popular keyword phrases
for which it would be otherwise hard to rank well.
Pay-per-click programs we typically consider are Google's Adwords and
Yahoo's Sponsored Search and Search Submit Express.
Google Adwords places an ad in the right column of Google results for
selected keyword phrases. It charges for each click-through, typically
on the order of between $0.25 and $5.00/click. This gets around the
problem of optimizing a site further, or increasing backward links.
It takes some effort to set up and must be monitored over time. One
establishes a maximum limit of daily click payments to control costs.
4. Increase Link Popularity (Backward Links)
Most search engines, including Google and Yahoo, rate a site, in part,
on the number of sites that link back to it. They consider this an indicator
of the value of a site. There are various ways to increase backward
links. Some techniques are recognized by search engines as abusive,
and will downgrade a site's ranking. As part of the site evaluation
process, we can determine if increasing link popularity is necessary
and if so, what method is right for your site.
5. Monthly Search Engine Position Report
We have a monthly search engine placement report and resubmission service
that many of our customers use. We run a search of the site placement
on the important search engines. If warranted by the results, we recommend
remedial actions that can be done to increase the ratings. We resubmit
the site home page or other page on the site to the major search engines.
This helps assure the site does not fall off a search engine.
Optimization of Pages for Search Engine Placement
Home Page (first page) $250 to $350
Each Additional Page $95 to $195
Submission to Search Engines and Indices
$225 - $525
Setup and Maintenance of Google Adwords Program
Initial setup $300 - $600
Maintenance $95 to $400/month
Monthly Search Engine Position Report
$95 per report
- The actual prices of optimization, submission, and pay-per click
program setup and maintenance are a function of the complexity of
the site and its message and the strength of competing sites.
- Web sites using HTML "frames" or that use dynamic pages,
need additional configuration so that the search engines can find
all of the site content. Contact us for pricing.
After the initial consultation, travel time and meeting or consulting
time with the client, if necessary, will be charged at $95/hour.
Making the Internet
Work for You
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Skip | Contact Us
Our local Washington State service
area includes Seattle, Renton, Bellevue, Kent, Kirkland, Redmond, and
Tacoma, WA. However, we also serve clients across the U.S.A.
|SEWA is accredited by the Better Business
Bureau. Click on the logo to go to the BBB web site.
|Skip Echert Web Associates
15917 SE Fairwood Blvd.
Renton, WA 98058
office voice: (425) 255-0789
cell phone: (206) 841-8784
fax: (425) 917- 0104
Copyright 1999-2013, Skip Echert
Web Associates, all rights reserved.